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In an effort to make it simpler for consumers to simultaneously browse its print catalog and research and buy from their mobile devices, Sharper Image embedded a “Buy Now” capability into its holiday preview catalog. The catalog is chock-full of electronic, recreation, fitness and travel products, and was sent to 4 million households and businesses on Nov. 4.
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- Categories:
- Catalog Design
- Mobile Commerce
- Mobile Design
- Companies:
- The Sharper Image
- People:
- Sam Grossman
E
Melissa Campanelli
Author's page
Melissa Campanelli is Editor-in-Chief of Total Retail. She is an industry veteran, having covered all aspects of retail, tech, digital, e-commerce, and marketing over the past 20 years. Melissa is also the co-founder of the Women in Retail Leadership Circle.
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