In episode 460, Editor-in-Chief Joe Keenan interviews Kristen Elmer, senior director of e-commerce and lifecycle marketing at Bark, the world’s most dog-centric company offering the best products, services and content for dogs and dog parents, including its BarkBox monthly subscription. Listen in as Elmer provides an overview of the Bark business (0:50), her role (3:10), discusses marketing personalization strategy (4:30) and customer demand for personalized experiences (6:15).

In addition, Elmer shares how Bark is powering next-gen personalization with technology partners (7:40), the marketing challenges solved through these partnerships (9:05), and its work with Simon Data (11:20). Lastly, she discusses upcoming improvements to e-commerce and marketing to unify the customer experience at Bark (12:20).

This episode was recorded at CRMC 2024 in Chicago.