In this episode of Total Retail Tech Insights, Editor-in-Chief Joe Keenan interviews Rachel De Los Santos, senior director of client success at ESW, the global direct-to-consumer e-commerce leader. Listen in as De Los Santos provides an overview of her role (1:05), ESW's business offerings for retailers and brands (2:00), and what strategic inventory optimization looks like in today's volatile environment (3:00). She shares common inventory management mistakes retailers make in worldwide fulfillment (7:30), how ESW helps retailers forecast shifts in demand and maintain lean inventory models (9:20), and real-world use cases solving complex inventory challenges (11:15).

In addition, De Los Santos discusses ESW's initiatives to improve fulfillment and delivery speed (13:40), the role that predictive artificial intelligence can play in managing global inventory (15:50), and the widespread collaboration across retail organizations (18:15). Lastly, she touches on the inventory optimization and cross-border e-commerce trends she's watching for the remainder of 2025 (21:40) as well as the benefits of multinode fulfillment (24:15).

This episode was recorded at the 2025 CommerceNext Growth Show in New York City.

Rachel De Los Santos is a results driven e-commerce executive with over 10 years in the digital industry identifying, improving and implementing cohesive strategies to improve business performance for clients and employers. She has built trusted partnerships between clients/employers and technology/services agencies that promoted the sales growth and efficiency of the business. Rachel is a proven leader and has demonstrated success at inspiring strong cross-functional teams and enhancing performance. She's an exceptional communicator and creative problem-solver with success at delivering scalable and profitable solutions.