Online fast-fashion retailer Shein is said to be acquiring Everlane, the apparel brand known for its sustainability ethos, in a deal valuing the company at $100 million, according to a report by Puck News. While the transaction has not been confirmed by either party yet, Puck reported that majority owner L Catterton’s board of directors approved the sale this past…

When OpenAI brought in advertising leadership in late March, it signaled that monetization was imminent. Days later, ChatGPT confirmed the rollout of ads, marking a rapid shift from experimentation to execution. At the same time, artificial intelligence platforms are moving earlier in the customer journey. Consumers now use large language models (LLMs) to research products…

It’s an alarming time for retailers. According to Deloitte, only 3 percent feel well prepared to address artificial intelligence risks, underscoring a need to rethink cybersecurity strategies. As AI reshapes today’s threat landscape, brands must evaluate how attackers are targeting their systems, why traditional defenses are failing, and what practical steps can help reduce risk.…

A single viral moment can reshape demand almost instantly. A product featured in a TikTok video or picked up by a creator can generate more orders in a day than a brand typically sees in a week. In some cases, that can mean a day’s worth of orders arriving in an hour. For e-commerce leaders,…

Everyone in the industry says "incrementality," and it’s started to mean whatever the person using it wants it to mean. All the major retail media networks sell “incrementality measurement,” and every independent measurement company sells an incrementality product. On the brand marketer side, if you present a retail media strategy without saying the word, you…