Why Modnique Launched a Responsive Design Website … And Why it Works

Global online retailer Modnique launched a responsive web design (RWD) version of its website this past September in an effort to optimize the experience of visitors using screen sizes as small as the iPhone and as large as 36-inch monitors.

Modnique, headquartered in Redondo Beach, Calif., runs boutique online events for apparel, jewelry, shoes, handbags, watches, accessories, kids and beauty at up to 85 percent off retail. The company specializes in sourcing and shipping brands from around the world. New merchandise arrives daily and is featured in 36-hour to 72-hour events. Since its launch in 2011, Modnique has realized 90 percent growth year-over-year and boasts a 75 percent customer retention rate.