Which Portion of Your E-commerce Marketing Efforts Should You Outsource?

I see a dilemma growing in our industry. It involves balancing which e-commerce functions should be kept in-house vs. those that should be outsourced.

Before we answer that question, a little historical perspective is in order. First, take note that five years ago, most of us thought e-commerce was a lot less complicated than it’s turned out to be. Right? That said, the next five years will bring increasing levels of complexity in e-commerce.