When Email Snafus Happen to Good Companies

Say it ain't so! I was actually sad when I read in MarketWatch this week that Seattle-based online retailer Zulily’s shares plunged more than 21 percent after it presented a weaker-than-expected sales forecast.

Not Zulily! Not the offbeat, quirky, flash-sales website that caters to mothers with products like clothing, toys and home décor for themselves and their children. Not the site whose customers, in a recent Zulily survey, chose Neil Patrick Harris and his brood as the celebrity family they would most want to join trick or treating! And not the site where I bought my daughter Caroline her first pair of “funky” patterned tights when she was three years old (she's 11 now)!