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Terry Jukes
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Recently I’ve been involved with a project researching what leading B-to-B and B-to-C catalogers are doing in the area of e-commerce systems. Specifically, I’m exploring what, if any, systems they’re using to conduct search engine optimization (SEO) and pay-per-click (PPC) programs, as well as to operate e-mail and online ordering programs. The project has been a real eye-opener because there doesn’t appear to be any established best practice.
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