Tips for Managing the Digital Content Journey Every Step of the Way

With consumer adoption of smartphones and tablets skyrocketing, e-commerce sales growing at a consistent pace, and the emergence of a fourth screen (wearables) on the horizon, retailers have been forced to evolve their messaging strategies to meet the demands of today's on-the-go, always-connected shoppers. In a word, retailers have to become more "digital." Consumers use multiple devices and platforms in their purchase decision-making process - retailers need to have a presence on all of them to have a chance.

This free webinar will offer solutions to the challenges brands face maintaining an effective digital content strategy in today's omnichannel retail environment. Topics addressed will include the following:

• what type of content to deliver;
• when is the optimum time to deliver your marketing messaging;
• which channels should your content marketing efforts be focused on;
• what metrics you should be tracking to measure the effectiveness of your content; and
• much more!

Click here to view this webinar.