The Rebirth of the Print Catalog (2015 Retail Marketing Virtual Conference Session)
Speakers: Kim Hansen, Senior Vice President of Marketing and E-Commerce, Winston Brands (Collections, Etc.); Brian Huck, President and COO, The Eastwood Company; Jim Garlow, Director of Marketing Operations, CDW
Click above/below to view this webinar, originally offered as a session at 2015 Retail Marketing Virtual Conference & Expo.
There's been a lot of press lately about the renaissance of the print catalog. While catalogs never truly went away, there was a period there that the "death of the catalog" was more than just a whisper. Brands were ditching print in favor of cheaper, "more effective" digital marketing efforts. That's no longer the case. Catalogs have become cool again.
From formerly online-only brands introducing catalogs into their marketing mix (Bonobos, Birchbox) to once-proud catalogers resurrecting their book (J.C. Penney) to traditional catalog brands upping their investment in the channel (J.Crew, Restoration Hardware), the message is clear: catalogs are back in a big way.
The speakers in this session will address this trend and more, including:
- why print still works;
- how print can be integrated into a multichannel marketing mix;
- the future of catalogs in today's digital-focused world; and
- much more!
- Companies:
- J.C. Penney
