Building a B2B E-Commerce Strategy on B2C Principles
Sponsored by: IBM Commerce Terence Jukes, President, B2B Direct Marketing Intelligence LLC; Pete Wharton, Commerce Solutions Product Marketing Leader, IBM Commerce
Speakers:
The days of B2B brands’ websites being little more than digital catalogs are over. There's strong pressure for B2B companies to offer their customers the same high-end shopping experiences being offered by their B2C counterparts. From personalized offers to product recommendations to dynamic pricing, B2B brands must up their e-commerce game or risk losing customers to companies that are.
In this free webinar, our expert speakers will address how B2B companies can optimize e-commerce sales through distinctly B2C tactics such as cross-selling and upselling, subscription commerce, cloud-based solutions, and more.
Sponsored by IBM Commerce
