Breaking data integration barriers in omni-channel retailing

Sponsored by: IBM
Speakers:

Jane Porter, Product Manager, Retail Integration, IBM Hursley Park

The retail industry worldwide is undergoing significant change as retailers move towards omnichannel retailing, providing their customers with a single brand experience no matter which channel the customer chooses to make their purchase. This is important to the retailer as it's estimated that customers who use multiple channels to purchase goods spend 30 percent more than customers who use a single channel. The single brand experience also enhances the overall customer experience, helping to build customer loyalty.

But challenges also result. Omni-channel retailing requires the retailer to implement strategies that break down the barriers of individual channels to allow the flow of data across the enterprise. The question that many retailers face is how to integrate this data from different sources.

Join Jane Porter, Product Manager for Retail Integration, IBM Hursley park for this web seminar as we look at the key trends emerging worldwide and discuss the retail integration solutions offered by IBM.

Sponsored by IBM

Click here to view this free webinar today!

*As a subscriber to a Target Marketing Group publication, we thought this information might be of interest to you. This webinar is powered by Retail Online Integration however, the content within was developed solely by the sponsoring company.

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