3 Strategies to Maximize Customer Lifetime Value

By Ashley Edmondson

Sponsored by: Quantum Metric
Speakers:

Amy Eschliman, Managing Director, Retail, Google Cloud and Elissa Quinby, VP, Retail Marketing, Quantum Metric

Today’s state of inflation and tight budgets has many retailers flailing. Consumers are brand-switching to get the most out of their investment and avoid paying high prices — making brand loyalty a thing of the past.

To survive the downturn, brands need to rethink their retail strategy and focus on how digital can help them build lasting customer relationships.

In this webinar featuring Quantum Metric and Google Cloud, we’ll dive into three strategies to maximize customer lifetime value, including:

optimizing every touchpoint across the customer’s journey – especially mobile;
getting back to the basics, including understanding what matters to the customer;
bringing obsession to micro-experiences; and
much more!