Consumer tech entrepreneur Jane Park is CEO and founder of Tokki, a new line of TikTok-friendly gift bags that are digitally equipped with QR code greeting cards. Park spoke at the Total Retail Tech event last month, sharing her career journey — and the influence that technology has had on it.

The former Starbucks executive turned serial entrepreneur is known for scaling startups from e-commerce to national distribution with partners like Target, Sephora, and Nordstrom. Park touched upon topics such as creating digital and IRL experiential products, navigating retail strategies in a direct-to-consumer world, and the role of women leaders in the future of retail technology.

In this video clip from her presentation, Park shares a pair of her tips to entrepreneurial success: setting and then chasing failure goals.