During the opening keynote at Total Retail Tech, Christopher Thomas-Moore (CTM), senior vice president and chief digital officer at Domino's, spoke about the digital transformation the pizza chain has embarked on. CTM shared how Domino's commitment to innovation, customer focus, and data-driven strategies has propelled the brand to new heights. In this clip from CTM's presentation, he shares the key tenets that have served as the foundation for Domino's digital strategy.

You can watch the full keynote from CTM here.