This video features a panel discussing brand strategy in the metaverse from Total Retail Tech 2022 in Nashville. Speakers include Mimi Ruiz, Vice President, E-Commerce, PacSun; Justin Hochberg, CEO and Founder, Virtual Brand Group; Ekta Chopra, Chief Digital Officer, e.l.f. Beauty; and moderator Ron Offir, Managing Director, Retail and Consumer Products, Deloitte Consulting.

While the metaverse may not be widespread in retail just yet, there’s clear excitement about the new business opportunities it’s bringing to retail and brand marketers. Every day, retailers are learning about how they can create immersive and interactive content, expand their audiences, and even enable a new way for consumers to shop — all in the metaverse. To learn more about the metaverse and how retailers and brand marketers can find success there, we’ve assembled a group of retail leaders tasked with overseeing their brands’ metaverse strategies. They will walk you through their campaigns and strategies, as well as offer best practices and tips they’ve learned along the way.