The rapid growth of digital commerce coupled with increasing consumer expectations for omnichannel shopping experiences has forced traditional brick-and-mortar retailers to re-evaluate the role of their physical storefronts in their business models going forward. In this clip from a panel discussion at Total Retail Tech 2024, three technology executives at leading retailers shared their approach to digital integration within physical retail stores, including balancing investments between online and offline.

The panel discussion featured Scott Devlin, chief information officer, The Vitamin Shoppe; Matthew Matorin, vice president, store digital products and field training, Signet Jewelers; Jim Forester, chief information officer, Kendra Scott; and moderator Cindy Marshall, founder and CEO, SHINE Strategy.

Watch the full panel discussion, The Role of Brick-and-Mortar Retail in a Digital World, on-demand here.