This video features a clip from a panel discussion focused on effective collaboration between marketing and IT departments. It was recorded at Total Retail Tech in Nashville last month. Kristen Gasior, chief transformation officer at Balsam Brands, shares the lessons she's learned from working effectively with IT teams, including establishing better cross-department alignment around business goals.

Panel speakers include Karen Beebe, chief technology officer, Bealls, Inc.; Jann Parish, chief marketing officer, francesca's; Kristen Gasior, chief transformation officer, Balsam Brands; and moderator Sucharita Kodali, vice president, principal analyst, Forrester. Watch the full recording of the session, When Marketing Meets IT: Sharing Effective Cross-Department Collaboration, from Total Retail Tech here.

This content originally appeared on Total Retail's sister brand, Women in Retail Leadership Circle.