In this episode of Retail Right Now, Joe Keenan analyzes the quasi rebirth of iconic retailer Toys"R"Us under new parent company, Tru Kids Inc. What impact does this have on other toy retailers, as well as other companies that invested more heavily in the product category after the fall of Toys”R”Us, such as Target, Walmart, and Amazon.com?

Tru Kids Inc. will operate Toys"R"Us, Babies”R”Us, brand mascot Geoffrey and more than 20 consumer toy and baby brands under the Tru Kids Brands umbrella. Richard Barry, former global chief merchandising officer at Toys”R”Us, will serve as president and CEO. Read more about this announcement here.