In this video, Editor-in-Chief Joe Keenan interviews Bai Gan, chief product officer at Zenni Optical, a leading online retailer of prescription eyewear. Gan discusses how Zenni was ahead of the curve in its response to the COVID-19 pandemic (the company's central manufacturing center is based near Shanghai), and why he feels the eyewear brand is in a better position to weather the health crisis than many other retailers. He shares his forecast for the online eyewear category post-coronavirus, how Zenni is preparing to capture increased demand as people continue shop online to avoid brick-and-mortar stores, and the company's marketing strategy during this uncertain time.