Steve Dennis, founder and president of SageBerry Consulting, delivered a keynote presentation at Total Retail Tech in September. In this clip from Dennis’ presentation, he discusses why retailers without a luxury focus or value-oriented strategy are failing. Brands that fall into this undifferentiated position between premium and convenience are struggling to keep pace, as reported by Deloitte.

You can access Dennis’ entire presentation as well as the other keynotes from Total Retail Tech here.