In this episode of Retail Right Now, Total Retail's Ashley Chiaradio and Kristina Stidham discuss an article recently published on Total Retail titled, “Retail Modernization: Unlocking Actionable Insights,” authored by Valentyn Kropov and Jessica Bricker of digital consultancy SoftServe. This article examines how retailers can increase operational efficiency by turning data into actionable insights. They can do this through the utilization and organization of big data, including proper data management, a modernized infrastructure, and a cloud strategy that increases operability, scalability and productivity.

Infrastructure modernization is essential for today's retailers. Updating networks and migrating legacy systems to the cloud allows retailers to address application speed, while taking advantage of a cloud-based digital network that can scale effectively. Retailers can then add technology as needed for operational efficiency and use the cloud for access to cutting-edge technologies such as deep learning, artificial intelligence, and mixed reality. To read the full article by Valentyn Kropov and Jessica Bricker, click here.