In this episode of Retail Right Now, Total Retail's Joe Keenan and Marie Albiges discuss an article recently published by Total Retail titled, “Social Commerce is Having More Than a Moment,” authored by Stevie Morris, vice president of content and social marketing strategy at Razorfish. With more than $958 billion spent in 2021, it’s clear that social commerce represents a very real, profitable tactic for brands and is here to stay.

Brands not embracing this trend, or at least testing the water, will be left behind. Read more from Steve Morris in the full article here.