In this episode of Retail Right Now, Total Retail's Kristina Stidham and Ashley Chiaradio discuss an article recently published by Total Retail titled, “5 Reasons Why Brand Partnerships Are the Future of Retail,” authored by DeAnn Campbell. She shares that one of the best ways for any retailer to deliver on consumers’ ever-evolving needs and drive loyalty, without overtaxing resources, is to build an ecosystem of partners. Campbell also shares five reasons why partnerships will be key to retailers’ future success.

In today’s lightning-speed retail environment, it takes a village to sustain a successful omnichannel experience that has become expected by most consumers. Brand partners can help retailers stay ahead of the curve. Learn the other three reasons why successful brand partnerships can elevate retailers in the full article here.