In this episode of Retail Right Now, Joe Keenan and Kristina Stidham discuss Amazon.com's upcoming 2021 Prime Day event, happening on June 21 and 22. This worldwide e-commerce event impacts every retailer and brand as it draws shoppers to splurge with sales and special promotions. As e-commerce has seen an incredible rise during the COVID-19 pandemic, Prime Day 2021 is projected to be bigger than ever — impacting businesses beyond Amazon. Entering its seventh year, Prime Day revenue continues to grow aggressively year-over-year, posting a 43 percent increase in 2020.

Amazon’s 2021 Prime Day presents a big opportunity for online sellers to experience strong sales as consumer confidence surges. Be on the lookout for more 2021 Amazon Prime Day coverage in the daily Total Retail Report e-newsletter and Total Retail's website. In addition, learn more about how brands can maximize the impact of Prime Day from Jamaal Hackett-Cook of Ideoclick here.