In this episode of Retail Right Now, Total Retail's Joe Keenan discusses Amazon.com's plan to expand the reach of its Whole Foods stores to suburban and rural areas across the U.S., and how the e-commerce giant's grocery services are already affecting the industry. Since buying Whole Foods in 2017 for roughly $13.5 billion, Amazon has been looking for ways to leverage the grocer’s physical stores with its online prowess. How traditional brick-and-mortar grocers respond to this new threat will be critical to their future existence.