While attending Shoptalk 2025 in Las Vegas from March 25-27, Total Retail's Editor-in-Chief Joe Keenan had the opportunity to interview Jon Blotner, president of commercial and operations at Wayfair, one of the world's largest home retailers. Blotner discusses the launch of the Wayfair Verified program, the process for identifying products as Wayfair Verified, and its impact on the customer experience. He details how brick-and-mortar retail fits into Wayfair's future strategy, shares insights into its newest store opening in Atlanta, and discusses how the brand is creating customer loyalty. Lastly, Blotner shares how Wayfair is leveraging new technology as well as the growth opportunities he's targeting through the remainder of the year.
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