In an interview yesterday at the National Retail Federation's Big Show in New York City, Aaron Sanandres, co-founder and CEO of UNTUCKit, a men's apparel retailer, discussed how a new omnichannel platform is empowering the company's store associates with valuable customer data that they're using to better connect customers' online and offline shopping experiences.
![](https://www.mytotalretail.com/thumb/?src=/wp-content/uploads/sites/14/2024/06/video_poster_81396.jpg&w=165&h=92)