Share: TUMI's Digital Strategy to Gain a Complete Customer View

Charlie Cole, chief digital officer at TUMI, sat down with Total Retail's Taylor Knight at Shoptalk in Las Vegas last week to discuss the luggage brand's digital strategy. Cole explains how TUMI's new partnership with AgileOne is helping the retailer to gain a more complete view of its customers, enabling it to more effectively determine their intentions to buy as well as forecast their potential lifetime value.