While at NRF 2024: Retail's Big Show in New York City, Editor-in-Chief Joe Keenan spoke with Glenn Allison, vice president of IT applications development at Tractor Supply Company, and Shash Anand, senior vice president of product strategy at SOTI, an industry leader in simplifying business mobility solutions. Allison and Anand discuss the use of artificial intelligence (AI) in retail and specifically how Tractor Supply is leveraging the technology across its business to better the customer experience. Anand discusses why SOTI is the right partner for retailers looking for an omnichannel system aided by AI, and identifies the technology that SOTI's customers have been asking for. Lastly, Allison shares how Tractor Supply implemented SOTI technology, why mobility is crucial to its business strategy, and offers insights into the outdoor lifestyle retailer's continued investment in digital to deliver an interconnected experience for its customers.