Share: Total Retail Tech Recap: What Retail Executives Are Focusing On

In this episode of Retail Right Now, Total Retail's Caitlin Sullivan and Joe Keenan recap Total Retail Tech, an executive retail summit focused on the intersection of retail technology and marketing. Keenan identifies three primary themes to emerge from the conference — implementing a culture of digital innovation and experimentation within your organization; the buzz surrounding artificial intelligence (AI) as a game-changing retail technology; and retailers’ continued struggles with marketing attribution.