In this episode of Retail Right Now, Total Retail's Joe Keenan and Kristina Stidham discuss a session from last week’s eTail East conference on customer experience best practices. The session, which was led by David Levin, vice president of customer experience and digital innovation at Bob’s Discount Furniture, offered the audience 10 CX best practices as well as examples of retailers and brands that have implemented them.

Customer experience is such an important topic for retailers to consider as it has become one of, if not the deciding factors for consumers when making purchase decisions. A few of the key best practices for retailers that Levin mentioned during his session are to craft your brand metaphor, fix below the line of visibility, and listen for great ideas. Click here to read the full article for the rest of the 10 CX best practices.