In this episode of Retail Right Now, Total Retail's Joe Keenan and Kristina Stidham discuss an article recently published by Total Retail, “How to Nail a Live Shopping Experience in 3 Easy Steps,” authored by Kate Gronso, business product marketing lead at Meta. Immersive shopping experiences that bring brands and customers closer together have grown in popularity during the pandemic. By planning, promoting, and testing and learning, businesses will be able to master livestream shopping.

Ultimately, the more a business hosts live shopping streams, the more beneficial they will become. To read more examples and tips on how e-commerce businesses can master livestream shopping, click here.