Sweetwater, the world's leading online retailer of music technology and instruments, recently launched an e-commerce resale marketplace, Sweetwater Gear Exchange. In this video interview, Andy Rossi, vice president of Sweetwater Gear Exchange, discusses how this platform creates a new opportunity for musicians to buy and sell gently used gear in a safe and cost-effective way through a trusted partner.
Rossi details the buyer and seller experience on the Gear Exchange marketplace, as well as the authentication process for verifying each resale listing. In addition, he shares why the timing is right for Sweetwater to launch a resale marketplace, and details the marketing strategy designed to create awareness about the launch of Sweetwater Gear Exchange within the music community.
