Steve Madden's Mark Friedman on Mobile, Millennials and More
In this video recorded at the Internet Retailer Conference & Exhibition last week, Mark Friedman, president of e-commerce at Steve Madden, discusses the footwear brand's new mobile app; the importance of having a 360-degree view of each..
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    Steve Madden's Mark Friedman on Mobile, Millennials and More

    In this video recorded at the Internet Retailer Conference & Exhibition last week, Mark Friedman, president of e-commerce at Steve Madden, discusses the footwear brand's new mobile app; the importance of having a 360-degree view of each customer’s behavior across all selling channels and devices; and how to reach millennial shoppers (hint: hit them at every channel).

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