In this video recorded at the Internet Retailer Conference & Exhibition last week, Mark Friedman, president of e-commerce at Steve Madden, discusses the footwear brand's new mobile app; the importance of having a 360-degree view of each customer’s behavior across all selling channels and devices; and how to reach millennial shoppers (hint: hit them at every channel).
![](https://www.mytotalretail.com/thumb/?src=/wp-content/uploads/sites/14/2024/06/video_poster_81396.jpg&w=165&h=92)