During the September Women in Retail and Total Retail Virtual Exchange, Chris Lindland, CEO of Betabrand, an online women's clothing company, was interviewed by Kate Talbot, founder of Kate Talbot Marketing, as well as senior contributor to Forbes. The two discussed everything from Betabrand's innovative product designs to how retailers (including Betabrand) can learn from the gaming community to the best ways to create a community of brand advocates, among many other topics.

In this video clip from the session, Lindland details why he believes social commerce, specifically what is seen in other markets, notably China, represent the future of digital commerce. Watch as he explains why building a frictionless, single-click checkout experience on leading social platforms, including Facebook and TikTok, will be key to Betabrand's future growth.

To watch the full interview with Chris Lindland from the September Women in Retail and Total Retail Virtual Exchange, as well as interviews with Christina Callas, executive vice president and chief digital officer, Total Wine & More; Ravi Saligram, CEO, Newell Brands; Aparna Khurjekar, chief customer officer, Verizon; and more, click here.