In this episode of Retail Right Now, Total Retail's Marie Albiges and Kristina Stidham discuss an article recently published by Total Retail titled, “How Retailers Can Use Zero- and First-Party Data to Win This Holiday Season,” authored by Julio Lopez, director of client strategy and retail practice lead at Movable Ink. First-party data is critical for many reasons, one of which being a greater emphasis on data privacy both from tech companies and consumers.

A key to marketing success in 2022 will be data-driven personalization. Zero- and first-party data are powerful tools as retailers strive to provide the best and most seamless customer experiences across platforms. To read more about data-driven marketing from Julio Lopez, click the link to the full article here.