LIDS Uses AI in Email Marketing, and Other Cases for AI in Retail
In this episode of Retail Right Now, Total Retail's Caitlin Sullivan and Joe Keenan discuss LIDS’ successful use of artificial intelligence (AI) to curate customized email lists, improving the program's open, clickthrough and conversion..
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    LIDS Uses AI in Email Marketing, and Other Cases for AI in Retail

    In this episode of Retail Right Now, Total Retail's Caitlin Sullivan and Joe Keenan discuss LIDS’ successful use of artificial intelligence (AI) to curate customized email lists, improving the program's open, clickthrough and conversion rates. Furthermore, an analysis of the wide variety of applications for AI in retail is presented.

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