In this episode of Retail Right Now, Total Retail's Joe Keenan and Kristina Stidham discuss an article recently published by Total Retail titled, “4 ‘Symptoms’ That Point to a Headless Commerce ‘Cure’,” authored by Cory Cummings, co-founder and CEO of Pack Digital. In an e-commerce world obsessed with customer experience, headless commerce is the new trend. However, not every retailer needs a headless website, and going headless just because it’s trendy is the absolute wrong thing to do. Instead, the author suggests that retailers need to take a measured approach when evaluating headless commerce for their businesses.

Headless commerce could be a great solution if a retailer identifies with any of the four indicators listed in the article. To read all of Cummings' identifiers for an effective use case for headless commerce, click the link to the full article here.