In this episode of Retail Right Now, Total Retail's Joe Keenan and Kristina Stidham discuss a recently released report from NAPCO Research and Blackhawk Network, 2024 Digital Gift Card Leaders, U.S. Edition. This seventh annual report is the market-leading resource on the gift card industry. The comprehensive benchmark study offers readers a thorough assessment of 100 U.S. merchants’ e-commerce gift card programs, including the purchaser and recipient experience for both digital and physical cards of the brand's own gift card, based upon 135 unique criteria. It also contains best practices that can be implemented within your own company’s gift card program; benchmark data to compare the performance of your gift card program vs. direct competitors and the industry at large; and the opportunity to learn about new and innovative approaches to optimize gift card performance.

Download the Benchmark Report: 2024 Digital Gift Card Leaders, U.S. Edition, report here.