In this episode of Retail Right Now, Total Retail's Joe Keenan and Kristina Stidham discuss a blog post by Jim Shea recently published titled, “Brands Are Making Bets on Which of Their Products Will Be Hot This Holiday, But They Don’t Have to Guess.” Shea writes about how supply chain and shipping crunches mean leaner inventories, and what retailers can do to maximize their existing stock this holiday season.

Real-time inventory management is key to providing a seamless omnichannel shopping experience, so companies that have invested in supply chain digitization will have an advantage. To read the full blog post from Shea, which includes all three strategies for a successful holiday season with a narrower product assortment, click here.