Ikea U.S. has announced the opening of two new planning studios in the Los Angeles area to increase consumer access to the retailer in the city. In this video interview, Ikea Los Angeles Area Manager Gustavo Tinajero discusses why the home furnishings retailer introduced the new store format, why L.A. is a good fit for the stores, and the future opportunities for Planning Studios in other locations across the U.S. Tinajero details the consultative consumer experience shoppers can expect in Planning Studio locations, how technology enables personalized experiences in-store, and how the centrally located planning studios complement Ikea's four full-size stores in the greater Los Angeles market.