During Shoptalk 2022 in Las Vegas earlier this year, Editor-in-Chief Joe Keenan interviewed Bob Sherwin, chief marketing officer at Wayfair. In this video, Sherwin discusses the changing role of the marketer at Wayfair and across the retail industry, and the skillsets required to be an effective marketer today. He shares the shifts in consumer expectations he's seen at Wayfair, how his team has adapted its marketing strategy to meet these changes, and the collaboration between marketing and other technology teams across the organization. Sherwin discusses how some of the marketing trends that emerged during the Shoptalk event apply to his work at the retailer, and the initiative he's most excited about working on right now at Wayfair.
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