In this episode of Retail Right Now, Total Retail's Joe Keenan and Kristina Stidham discuss a research report produced in conjunction with Zipline titled, “Return to Retail: Preparing Your Stores for the Rush of Pent-Up In-Store Shopping Demand.” The resource shares why it’s more crucial than ever for retailers to reinvent physical stores for the future as part of a true omnichannel strategy. Retailers need to ensure convenient, frictionless, and safe shopping experiences, increasingly across multiple channels. That's going to require clear policies and protocols that will need to be communicated to store associates to execute upon.

This detailed and informative resource for brick-and-mortar retailers also shares a few best practices around how to optimize the in-store experience in a post-pandemic environment. Today’s retailers are competing on customer experience. To win, retailers must align their messaging across their organization. The right communication platform can help to accomplish that goal. To download your free copy of the full “Return to Retail” report, click here.