In this episode of Retail Right Now, Total Retail's Joe Keenan and Kristina Stidham discuss an article recently published by Total Retail, “How Gen Z and Millennials Are Influencing the Future of Shopping,” authored by Lisa Kalscheur, chief marketing officer at Kibo. The article draws on a recent survey of Gen Z and millennial consumers to better understand how COVID-19 shifted their buying behaviors and how retailers can adapt to capture these two sought after demographics.

It will become increasingly important to reach these generations as their purchasing power grows in the coming years. Retailers that take lessons from this past year and create the best experiences for these omnichannel shoppers will come out ahead, now and in the future. To read more insights around Gen Z and millennial buying behaviors outlined by Lisa Kalscheur, click here.