In this episode of Retail Right Now, Total Retail's Melissa Campanelli and Kristina Stidham discuss an article recently published on Total Retail titled, “SEO Might Be Dead But ‘E-A-T’ing Right is Alive and Well,” authored by Steven Clayton, founder and CEO of NetBlaze. Google made major changes to its search algorithms back in May 2020 that have drastically lowered the impact of traditional search engine optimization tactics and gave more weight to Google’s E-A-T (Expertise, Authoritativeness, and Trustworthiness) principles. With E-A-T becoming more of a significant ranking factor, retailers will need to optimize their websites, aligning with these new algorithmic requirements to improve search rankings.

Clayton provides four tips for brands and retailers to focus on to help them adapt their websites to Google’s E-A-T principles. To read the full article, click here.