In this episode of Retail Right Now, Total Retail's Joe Keenan and Marie Albiges discuss an article recently published by Total Retail titled, “Not Prioritizing SMS Marketing? One Metric Will Change Your Mind,” authored by Jeff Haws, senior manager at MessageGears. SMS is a powerful tool for marketers as virtually every message gets opened (and quickly). It's time for retailers to start making SMS a big part of their marketing plans. Read more from Haws in the full article here.