In this episode of Retail Right Now, Total Retail's Marie Albiges and Devon Russell discuss an article recently published by Total Retail titled, “How Retailers Can Use NFTs to Give Customers a Unique Shopping Experience,” authored by Angelo Coletta, founder and CEO of Zakeke. The article shares several ways that retailers can use NFTs (non-fungible tokens) to build customer loyalty and boost sales revenues.

As NFTs and virtual goods continue to grow in popularity, retailers can start implementing these digital offerings into their overall brand experience. Diving into the world of NFTs by following some of these steps will provide retailers with the opportunity to monetize the virtual world with limited-edition items. To read more about NFTs and how retailers can integrate them into their product offerings, read the full article here.