In this episode of Retail Right Now, Total Retail's Kristina Stidham and Ashley Chiaradio discuss the back-to-school shopping season, including a few tips for retailers from an article recently published in Total Retail Report, titled “Back-to-School a Big Opportunity for Retailers to Impress,” written by Keith Jelinek and Rick Maicki of the Berkeley Research Group. The article references a recent consumer survey that revealed key information about where and how consumers will shop for back-to-school items this year. It also provides a few key tips on how retailers can optimize their physical stores for back-to-school shoppers. Learn more findings from the survey and get all of the authors' back-to-school tips by reading the full article here.