In this episode of Retail Right Now, Total Retail's Joe Keenan and Kristina Stidham discuss an article recently published in Total Retail Report titled, “YouTube's New Shopping Feature Proves That Video Selling is Here to Stay,” authored by Marcel Hollerbach, chief marketing officer of Productsup. The article discusses why it’s notable that YouTube is branching into video commerce, and how brands can capitalize on this development. Video and social commerce are features that consumers have come to expect from all platforms. And whether the transaction takes place on YouTube or another social platform, the author states that the basic principles of video selling are similar.

With some careful optimization of your site's product feeds, expanding into this new and exciting area will yield big dividends for brands. The audience is out there — don’t miss out on the right video selling opportunity for your brand. To read the other two tips on video selling from Marcel Hollerbach, click here.