In this episode of Retail Right Now, Total Retail's Joe Keenan and Kristina Stidham discuss an article recently published on Total Retail, “How to Achieve CCPA Compliance by the July 1 Deadline,” authored by Colleen Thorndike, director of data strategy at Valid. The California Consumer Privacy Act (CCPA) gives California consumers data privacy rights and control over their personal information, including the right to know, the right to delete, and the right to opt out of the sale of personal data that businesses collect. Working through the intricacies of CCPA compliance requires cooperation from stakeholders across several key business functions, and many retailers are scrambling to implement the necessary data protections and opt-out features before the July 1 deadline.

Despite these challenges, retailers need to make every effort to become CCPA compliant. The alternative? Face hefty fines and penalties down the line. There are several steps listed in the article that retailers can take to become fully CCPA compliant. To read Colleen Thorndike’s full article on ensuring CCPA compliance, click here.